Are you Ready to Launch your Product into Orbit?

Work with us to Ensure Success on the World’s Premier eCommerce Platform!

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Who’s this Service For?

If any of these situations describe your business, then you could be a good fit for this service.

We already have One or More Products

If you already have a product, or a range of products and you want to get it out to a wider audience.

We already have Products on Amazon

If you already have a product, or a range of products on Amazon, but you’re not seeing much traction.

We already have an Audience or Following

If you already have an Audience or Following and you want to add a new revenue stream to your business.

Why is Amazon so Important?

Many businesses that we speak to have a healthy distrust of Amazon, but they have come a long way since their humble beginnings as a discount book seller. More and more Amazon is becoming the default place to go and search for products.

Amazon is creating one of the World’s most advanced and wide-reaching supply chain infrastructure. Coupled with their ecommerce marketplaces and world leading product search engine, Amazon offers businesses of all sizes the opportunity to reach more buyers than ever before.

What are Amazon’s Customers Like?

There is often a perception that all Amazon customers are bargain shoppers, but that is not true, especially Amazon Prime customers whose priority is convenience.

Quick, pain-free product research, purchase and shipping is what many Amazon customers value over anything else.

Traditionally consumers have used Google as their first port of call when looking for products to fulfill a specific want, need or desire. More and more however, these same consumers are turning to Amazon first, with their ever expanding range of products through third party sellers they can fulfill a greater number of requirements.

For those that start their search at Google, they are still likely to see an Amazon product, as Amazon ranks highly in Google’s natural search listings.

“It’s best not to think about Amazon as a competitor, Amazon is developing into a Global eCommerce platform. As business and brand owners, we have the opportunity to leverage this platform to reach new customers and markets on a scale never seen before.”

“With the World’s best product search engine and a global logistics infrastructure which continues to grow, we have an unprecedented opportunity to leverage this world class platform whilst still controlling our brand and pricing.”

Protecting Your Brand on Amazon

Many of the brands that we speak to have some very firm objections. Mostly around protecting their brand and protecting price levels. Many go as far as to ban their customers from selling on Amazon, but this knee-jerk protectionism misses the real opportunity.

A Double Win

It is possible to reach Amazon’s huge customer base, protect pricing and control your brand. All these things are core to our model.

Working directly with Amazon as a vendor is risky as you lose ultimate control over pricing and promotion, which understandably most brands are reluctant to do.

Allowing resellers to sell on Amazon creates a situation where a race to the bottom ensues, where sellers compete on a single product for the buy box, which is usually awarded to the lowest or a number of the lowest priced sellers.

If you don’t already have one, we will help you set up an Amazon Seller Account, which you will own outright.

We’ll also work with you to register your brand on Amazon and control who can sell your products.

Through this approach, you can control the list price, which in turn protects your existing offline and online retailers.

Therefore established retailers won’t experience price competition from multiple resellers on Amazon.

You get access to Amazon’s huge customer base and can leverage their Global logistics network
Customers get a better choice of products and can source your products through the most convenient route for them.

The Foundations for Success

Get Access to Millions of Prime Customers

Exposure on the World's Leading Product Search Engine

Access to Advanced Worldwide Logistics Infrastructure

Price Control

Brand Protection

Sell Globally

The Process

We have a structured process that has been proven to work time and again.

We set out on the journey with a shared vision, to reach the shared goal, that goal is getting your product onto the first page of Amazon for pre-selected keyword searches.

We don’t always know in advance exactly what we will encounter along the way, but both parties will agree to do whatever we need to do, to reach our goal.

Product & Competitive Research

Before we even start, we do a thorough evaluation of the marketplace, the competition, likely sales volumes, relevant keywords etc.

This ensures that we only pick products and markets that we are confident about.

If a product doesn’t stack up, or a market looks too small, then we will focus our time of products that will be successful.

This filtering stage, enables us to focus our time on the winners.

So what next? If the product research shows potential?

Planning & Executing a Product Launch

If we agree that the product is right to move forward, we create a tailored launch plan to cover:

Packaging

Inventory

Account Setup

Product Research

Logistics

Technology

Listing Creation

Autoresponder

Ads

Promotions

Email Marketing

Direct Mail

Photography

Reviews

The launch phase it critical to the success of your product on Amazon. It builds a framework for success.

Sales & Listing Optimisation

This isn’t an overnight process. We look at every aspect of the product, the sales and marketing process and continually optimse the listing, keywords, ads, SEO, reviews and external campaigns. When you have a new Amazon account it will take time for your account to mature, to gain feedback and trust. The same goes for the product.

We think of launching your product, like getting a satellite into orbit. It takes a huge effort to get it off the ground and up into orbit, but once there we can launch more satellites and have many orbiting the earth.

Growing Sales & Product Listings

In order to keep this process as low risk to you as possible we suggest starting this process with just one product. Not only will this give us a singular focus, which is powerful, it will also enable you to see success, before tackling other products.

Generally at the start we agree the first product to be launched, plus the next 3 products, so once we have achieved rankings success with the first product we will then move onto the next 3.

Clearly Defined Roles

We will have clearly defined roles.

Chiefly your role will be to provide the inventory, manage stock levels, day to day customer contact and managing the finances.

Our role is to focus on the product listings, promotions, advertising management and optimisation, systems.

Together we will work on any issues that arise, deal with any bad reviews, general brainstorming.

Distributing Profits

We believe that this is a partnership and as such both parties are rewarded by the performance of the campaign. We like to get paid on results because it means we are doing a good job for you and the partnership will be strong and enduring.

We are true partners in this, we work together to climb the mountain, then share the rewards once we are there.

If you think that you have a product or range of products that are suitable, then get in touch today and we’ll arrange a preliminary fact find call to see if we both want to take it to the next stage.

Why Work with Us?

If you’re a good fit and we feel you have a product worthy of our investment, then get in touch.

You may ask, why can’t we just do this ourselves? Well you can, but our depth of experience, our network of sellers and our mastermind groups mean that there is very little we haven’t seen or done.

We know what it takes to launch a successful product on Amazon and there is a big difference between a sleeping product and a stellar product on Amazon.

Our Experience

We are not just consultants, we source and sell our own products too. We are a vertically integrated company with years of experience in everything from domestic transportation and logistics, international freight, product development and sourcing, product launches, internet marketing and branding.

We source and sell products across a range of international markets. We leverage the strength of pre-existing networks, partners and infrastructure to achieve more with less. We believe in focusing on the 20% that delivers 80% of the return.